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Our Story

We’re Australia’s leading direct supplier of vitamins and supplements online. Since 1989 we’ve been caring for the health of Australians by providing the highest quality vitamins, supplements, superfoods, and natural living products.

‘Live Well. Every Day’ is our company slogan and embodies our passion to continue supporting the health of Australians, and people across the globe, with our high-quality products.

Our Services

Customer Service: A dedicated team of highly trained customer service and sales representatives to answer all customer inquiries, order queries and complaints.


Direct Marketing: 50,000 loyal and active customers across Australia. That has been accumulated over a period of 32 years with the average customer being with us for 5 + years.


Practitioner Corner: Providing free online practitioner resources including product tech sheets, 1:1 practitioner consultations, webinars, podcasts, ambassadors, and internship programmes. Our team of highly qualified experienced Naturopaths , herbalists and nutritionists focus on developing products to suit people of all ages and life stages.


Product Development: A team dedicated to product and market research, to formulate high quality formulations.


Retail: A dedicated team of account representatives who manage the distributions of our vitamins and supplements across health food stores and Priceline.

Our Products

Our extensive range of vitamins and supplements have been designed to cover all aspects of health. Our key categories include;

Our Promise